The Heart of Canadian Professional Women's Soccer

The Heart of Canadian Professional Women's Soccer

The wait is finally over. Women’s soccer in this country finally has the platform it deserves. Officially launched in May 2024, the highly anticipated Northern Super League is Canada’s first professional women’s soccer league.

In the lead-up to this announcement, Significant Other worked closely with Northern Super League and its six founding clubs to create a bold and dynamic digital experience that captures the excitement around this historical moment, and the prestige that this new league represents.

We’ve brought the visual identity created by Broken Heart Love Affair to life through user interactions, transitions and animations. Robust e-commerce, social media integrations, and multi-site functionality lays the foundation for a future network of interconnected club sites.

Visit our archive of the league launch website.

Services: Motion Graphics, Website Design, Website Development

Wireframe progressions for the new bold and dynamic NSL landing and teams pages on both desktop and mobile.

Overviews of the user personas, journeys, stakeholder interview insights, and objectives that guided the development of the digital experience, outlining the goal of truly engaging the user.

A teams banner for Halifax’s club featured on the bold new NSL website designed by Significant Other.

A teams spotlight on the new NSL website featuring Dr. Courtney Sherlock of Atlantic Women’s FC.

The style guide outlining typography, buttons and links, and dividers featured in the bold, dynamic digital experience for NSL by Significant Other.

The style guide outlining forms states and component states featured in the bold, dynamic digital experience for NSL designed by Significant Other.

Like what you see? Let’s build something great together.

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