Some entrepreneurs inherit more than a business. They step into responsibility that spans generations, where every decision touches both legacy and future. For leaders in family enterprises, the journey carries a different weight, shaped by relationships as much as by revenue.
Jason Packer knew this reality well. After years of working inside his own family business, he saw a gap. There was no community designed specifically for people in his position. Stride Family Business Alliance was created to fill that space.
When Jason came to us, Stride existed only as an idea. Together, we defined the audiences, shaped the offering, and found a name that expressed confidence and momentum: Stride.
We then built an identity that felt bright and modern, with a logo and visual system drawn from fireworks, gears, and sparks of inspiration. To bring the brand to life we designed and launched a landing page, giving Stride a digital front door and a way to begin welcoming members.
The launch was met with enthusiasm. Stride quickly built its founding membership and began hosting events online and in person. What began as a vision is already becoming a living community, giving family business entrepreneurs a place to be seen and supported.
For us at Significant Other, this work felt personal. As a family-run studio, we know what it means to build something alongside the people you love. Helping Stride take its first steps was both a professional project and a meaningful collaboration with values we share.
