A community for family business entrepreneurs

A community for family business entrepreneurs

Some entrepreneurs inherit more than a business. They step into responsibility that spans generations, where every decision touches both legacy and future. For leaders in family enterprises, the journey carries a different weight, shaped by relationships as much as by revenue.

Services: Brand Strategy, Visual Identity Design, Event Branding, Website Design

Jason Packer knew this reality well. After years of working inside his own family business, he saw a gap. There was no community designed specifically for people in his position. Stride Family Business Alliance was created to fill that space.

When Jason came to us, Stride existed only as an idea. Together, we defined the audiences, shaped the offering, and found a name that expressed confidence and momentum: Stride.

We then built an identity that felt bright and modern, with a logo and visual system drawn from fireworks, gears, and sparks of inspiration. To bring the brand to life we designed and launched a landing page, giving Stride a digital front door and a way to begin welcoming members.

The launch was met with enthusiasm. Stride quickly built its founding membership and began hosting events online and in person. What began as a vision is already becoming a living community, giving family business entrepreneurs a place to be seen and supported.

For us at Significant Other, this work felt personal. As a family-run studio, we know what it means to build something alongside the people you love. Helping Stride take its first steps was both a professional project and a meaningful collaboration with values we share.

A sign for Stride in the new, bright and modern visual system.

An overview of preliminary exploration of the interests, influences, goals, needs, expectations, pain points, and desired outcomes of different audiences of Stride.

A detailed overview of the refined audience hierarchy for Stride featuring the primary and secondary audiences alongside their desired state or proxy to help guide the system for Stride.

Preliminary visual explorations for different aspects the new Stride identity will convey.

Preliminary process work outlining the takeaways for different aspects in branding and model and methods.

Keywords representing Stride in the serif typeface part of the new, modern visual system.

Stride’s commitments featured on the welcoming new home page, implementing the bright and modern visual identity system.

An upcoming Stride event advertisement template in the bright and modern visual identity.

An email template in Stride’s new bright visual identity to invite family business entrepreneurs to an upcoming event.

The new welcoming desktop front page design for Stride in the new bright visual identity.

The new bright and modern visual identity implemented on Stride’s social media posts.

We’d love to explore how our team can bring your next project to life. Let’s start the conversation.

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