Building Brands with Heart

Significant Other is an award-winning creative practice that helps beloved brands do big things online and IRL.

Our work is grounded in creative intelligence. We bring clarity to difficult challenges, craft design that captures attention, and build digital platforms that people actually enjoy using. We see every project as an opportunity to create something significant.

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The Bentway | Digital Experiences

Resilience Through Brand Renewal

Strategy & Planning

Navigating a complex landscape requires clarity. We help you uncover insights, define your positioning, and develop strategies that align your vision with real-world impact. Whether through collaborative workshops, naming, communication planning, or social media strategy, we’ll build a roadmap that connects your goals to creative, actionable outcomes.

Research & Foresight
Positioning & Value Proposition
Brand Architecture & Naming
Communications Platforms
Audience & Channel Strategy
Roadmapping & Prioritization
Stakeholder Workshops & Co-design

Digital Experiences

We design and build digital platforms that are both intuitive and adaptable. Our process begins with research and prototyping to uncover how people will use a product, and extends through design, development, and launch. The result is more than a website or app—it’s a digital experience that empowers audiences, supports internal teams, and scales with ambition.

UX Research & Prototyping
Service & Journey Mapping
Website & Platform Design
Custom Application Development
CMS Implementation
CDP & CRM Integration
DataVis & Interactive Tools
Accessibility & Performance Optimization
Digital Campaigns & Motion Content

Brand Storytelling

Every strong brand begins with a deep understanding of its audience and its context. We uncover the insights that shape identity, then craft stories that resonate and endure. Our work spans visual and verbal expression—building platforms, campaigns, and systems that bring clarity and coherence across every touchpoint.

Audience & Insight Research
Brand Narrative & Messaging Frameworks
Visual Identity & Design Systems
Verbal Identity & Tone of Voice
Brand Platforms & Guideline
Integrated Campaigns
Publication & Editorial Design
Environmental & Experiential Branding

Let's build something great together

Design has the power to do more than capture attention, it can shift conversations, mobilise communities, and shape futures. Our practice thrives where creativity meets complexity, working alongside partners who are driving change in culture, innovation, and social good. These are the spaces where design has the greatest potential to amplify voices, creating clarity and building trust.

High contrast black and white image of a circular swirl of paint in stark relief

Arts +
Culture

We collaborate with cultural institutions, place-makers, and arts organizations to bring ideas and stories to life. From shaping digital platforms for The Bentway to elevating design coverage with AZURE, our work deepens engagement and celebrates creativity across the cultural landscape.

High contrast black and white image of a petri dish with clear indication of cellular growth

Research +
Innovation

Research and innovation demand clarity. We’ve worked with institutions like the University of Toronto and the Canadian Institutes of Health Research to translate complex ideas into accessible strategies, content, and digital tools that connect knowledge with the people who need it.

High contract black and white photo of a cross section of a large tree trunk with many rings

Climate +
Justice

We partner with climate leaders, advocacy groups, and community organizations to design brands and platforms that earn trust and inspire action. Collaborations with the UN on its COVID-19 Research Roadmap and with Forests Canada on climate resilience have shown us how thoughtful design can amplify missions that matter most.

We believe design is more than a service, it’s a way of shaping the future. Every project we take on is an opportunity to make complex ideas accessible, to spark connection, and to create momentum for change.

Our optimism drives us. We see possibility where others see barriers, and we bring the rigour and creativity needed to turn that possibility into reality. Working with partners who share our ambition for a more inclusive and sustainable world, we’ve seen how design can unlock new ways of thinking and open doors to lasting impact.

If you’re ready to imagine what comes next, we’d love to build it together.